As a representative of Apex BDC, I’m often asked, “What is a BDC?” The answer is simple: a Business Development Center is the backbone of a dealership’s success. Our primary focus is to create contact with customers, generate demand, and drive traffic to stores.
But what does that really mean? In essence, the BDC is the first line of defense in creating opportunities for the dealership. We handle customer inquiries from various sources, including internet leads, service department referrals, and phone calls. Our goal is to build demand and excitement among potential customers, setting them up for a seamless and successful buying experience.
The reality is that most sales journeys begin online. Customers research, compare prices, and read reviews before setting foot in a dealership. That’s where we come in – the BDC is the first point of contact, responsible for creating a positive and engaging experience that sets the tone for the rest of the sales process.
Our role is multifaceted:
- – We handle customer inquiries and provide timely, accurate information
- – We build demand and excitement among potential customers
- – We create opportunities for the dealership by setting appointments and generating leads
But our impact goes beyond just numbers. We control the level of enthusiasm and expectation customers have when they walk into the dealership. A positive, energetic, and informative conversation with a BDC representative can make all the difference in a customer’s buying experience.
In short, the BDC is the unsung hero of the automotive industry. We work tirelessly behind the scenes to drive traffic, build demand, and create opportunities for dealerships. By understanding the critical role we play, dealerships can better appreciate the value we bring to the table and work together to create a seamless and successful customer experience.